Alivia Kan
Business Development · Franchise Expansion · Project Management & Marketing
Results-driven business development professional with experience spanning franchise expansion across 8+ APAC markets, multi-channel digital marketing, and end-to-end brand management. Proven ability to coordinate cross-border operations, launch new market entries, and build lasting franchise partnerships. Bilingual in English and Chinese.
Experience
Paradise Group 樂天餐饮集团 F&B · Franchise
Business Development Executive · May 2022 – Present · Singapore
  • Lead franchise support and expansion across Bangkok, Vietnam, Cambodia, Malaysia, Myanmar, Indonesia, the Philippines, and the USA.
  • Coordinated store layout approvals, construction timelines, equipment sourcing, and proprietary inventory management.
  • Supported recruitment planning and delivered HQ-led training programs to franchise teams.
  • Strategized opening campaigns and provided localized execution toolkits for each market.
  • Conducted pre-opening checks, SOP reviews, and annual audits to ensure brand readiness.
  • Tracked global trademark registrations, renewals, and IP usage.
Alliance Group Limited Beauty · eCommerce
Marketing & Communications Executive · Oct 2019 – Sep 2021 · Singapore
  • Built and managed brand portfolio across Singapore, China, HK, Malaysia, Thailand, and Taiwan.
  • Managed digital marketing across Facebook, Instagram, WeChat, Line, Shopify, TMall, and HKTVmall.
  • Created WeChat content and developed the brand's first official Chinese website.
  • Led agencies in developing brand content and multi-channel campaigns.
  • Designed training materials and marketing collaterals to drive conversions.
SPH Magazines Pte Ltd Media · Publishing
Administrative Assistant (Cosmopolitan SG & Singapore Women's Weekly) · Jul – Dec 2015
  • Supported sales and marketing teams for Cleo, Cosmopolitan, and Harper's Bazaar.
  • Liaised with advertising clients and designed sales sheets for contract quotations.
F J Benjamin (La Senza) Luxury Retail
Customer Excellence Leader · Apr – Oct 2014
  • Selected for the Group's management trainee programme.
  • Consistently achieved monthly sales targets through curated customer experiences.
JobSquare HR · Recruitment
Assistant Recruitment Consultant · Aug – Oct 2013
  • Liaised with over 50 corporate clients and candidates.
  • Negotiated service endorsements and published brand stories on Jobs Central.