Hello, I'm

Alivia Kan

Business Development & Franchise Expansion across APAC & Global Markets

I help restaurant brands go international. From Bangkok to New York, I turn franchise ambitions into thriving operations — managing every detail from design to launch to compliance.

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Alivia Kan
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Years in Business Dev
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Markets Expanded Into
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Languages Spoken
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Industries Covered

About

Bridging brands to new markets

I'm a bilingual (English & Chinese) business development professional based in Singapore, with nearly a decade of experience connecting brands to their next market. My career spans F&B franchise expansion, beauty & lifestyle marketing, magazine publishing, and fashion retail — always at the intersection of brand strategy and hands-on execution.

At Paradise Group, I lead end-to-end franchise expansion across Asia and the USA. Before that, I drove digital strategy and brand building across six markets at Alliance Group. I bring a rare blend of strategic thinking, cross-cultural fluency, and operational rigor to everything I do.

🌎
APAC & Global
Hands-on expansion across 10+ international markets
🍴
F&B Expertise
Full franchise lifecycle from site design to launch audits
📈
Digital Strategy
Multi-platform marketing across social, e-commerce & content
🗣
Bilingual
Native English & Chinese for cross-border communication

Experience

Where I've made an impact

Click "Learn more" on any achievement to explore the deeper story behind it.

Paradise Group

樂天餐饮集团

Business Development Executive

May 2022 – Present · 3 yrs 10 mos
Singapore · On-site

F&B · Franchise Expansion

Bringing a Singapore F&B icon to 8+ international markets

8+ Markets Expanded Into

Lead franchise support and expansion across Asia and global markets. Act as a key liaison between HQ and franchise partners to ensure seamless market entry and brand consistency.

  • International Expansion: Supported growth across Bangkok, Vietnam, Cambodia, Malaysia, Myanmar, Indonesia, the Philippines, and the USA.
  • Design & Construction: Coordinated store layout approvals and construction timelines across all franchise locations.
  • Procurement: Assisted franchise partners with equipment sourcing and proprietary inventory management systems.
  • HR & Training: Supported recruitment planning and delivered HQ-led training programs to franchise teams.
  • Marketing & Launch: Strategized opening campaigns and provided localized execution toolkits for each market.
  • Operations & Audits: Conducted pre-opening checks, SOP reviews, and annual audits to ensure brand readiness.
  • Trademark Support: Tracked global trademark registrations, renewals, and IP usage across all markets.

Alliance Group Limited

Marketing & Communications Executive

Oct 2019 – Sep 2021 · 2 yrs
Singapore · Hybrid

Beauty · Lifestyle Brands

Scaling beauty brands across 6 APAC markets and digital platforms

6 Markets
7 Platforms Managed
  • Brand Elevation: Built and managed the company brand portfolio across Singapore, China, HK, Malaysia, Thailand, and Taiwan.
  • Digital Strategy: Managed marketing across Facebook, Instagram, WeChat, Line, and e-commerce platforms (Shopify, TMall, HKTVmall).
  • Content Creation: Managed copywriting for WeChat and developed the brand's first official Chinese website.
  • Project Management: Led agencies in developing brand content and multi-channel campaigns.
  • Sales Support: Designed training materials and marketing collaterals to drive conversions.

SPH Magazines Pte Ltd

Administrative Assistant

Cosmopolitan SG & Singapore Women's Weekly

Jul 2015 – Dec 2015 · 6 mos

Publishing · Media

Supporting Singapore's leading magazine titles

  • Supported sales and marketing teams for Cleo, Cosmopolitan, and Harper's Bazaar.
  • Liaised with advertising clients and designed sales sheets for contract quotations.

F J Benjamin

Customer Excellence Leader (La Senza)

Apr 2014 – Oct 2014 · 7 mos

Fashion · Retail

Selected for a prestigious retail management trainee programme

  • Selected for the Group's prestigious management trainee programme.
  • Consistently achieved monthly sales targets through curated customer experiences.

JobSquare

Assistant Recruitment Consultant

Aug 2013 – Oct 2013 · 3 mos

Recruitment · HR

Connecting 50+ corporate clients with the right talent

  • Liaised with over 50 corporate clients and candidates.
  • Negotiated service endorsements and published brand stories on Jobs Central.

Education

Academic foundation

Curtin Singapore

Bachelor of Arts (B.A.), Mass Communication / Media Studies

2015 – 2017

Specialization: Journalism & Marketing

Activities: Events Coordinator of Student Committee; managed external vendors for large-scale student events.

Ngee Ann Polytechnic

Diploma, Business Studies

2011 – 2014

Specialization: Entrepreneurship & Marketing

Activities: Student Liaison Officer for National Youth Business Challenge 2013; HR Officer of BA Appreciation Club.

Languages

Cross-cultural fluency

English
Native / Bilingual Proficiency
中文
Native / Bilingual Proficiency

Global Reach

Markets I've operated in

🇸🇬Singapore 🇹🇭Thailand 🇻🇳Vietnam 🇰🇭Cambodia 🇲🇾Malaysia 🇲🇲Myanmar 🇮🇩Indonesia 🇵🇭Philippines 🇺🇸USA 🇨🇳China 🇭🇰Hong Kong 🇹🇼Taiwan

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Alivia

Alivia Kan

Hi! I'm Alivia — currently fueled by matcha. Ask me anything about my experience, skills, or career!
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